ArticleJoe 90MerchandiseNews

Joe 90 Kelloggs Badges Now Available!

Relive your WIN-tastic breakfasts with the Joe 90 Kelloggs Badges Reissue set, available now from the Official Gerry Anderson store!

This set of six retro pin badges are authentically replicated from the same badges from the 1960s and feature the main characters from Gerry Anderson’s 1968 spy-fi adventure series Joe 90. These badges were originally made available for free in packets of Kelloggs Sugar Smacks.

These badges come on a display card with details about each badge and the characters that they feature. Gerry Anderson cereal badges were a common sight throughout the 1960s, and were a unique and memorable type of tie-in merchandise that formed part of AP Films/Century 21 Productions’ hugely successful multi-media empire.

The badges in particular are fondly remembered for their tie-in adverts which featured specially filmed sequences of the main characters of Thunderbirds, Captain Scarlet and Joe 90 fortifying themselves with Kelloggs’ Sugar Smacks cereal.

These badges are limited to 300 sets, so make sure you snap these up! As Joe himself might say, these retro badges are “smashing!”

Written by
Fred McNamara

Atomic-powered writer/editor. Website editor at Official Gerry Anderson. Author of Flaming Thunderbolts: The Definitive Story of Terrahawks. Also runs Gerry Anderson comic book blog Sequential 21.

Leave a comment

Prepare for life on Moonbase Alpha

UFO: The Complete Comic Collection

Related Articles


Everything You May Have Missed from Gerry Anderson Day 2024!

Mission complete, Anderfans! Gerry Anderson Day 2024 has proved to be a...


Anderson Online Preview: All the Reveals from Gerry Anderson Day 2024

Gerry Anderson Day has come and gone for another year, but this...

EventsMerch NewsNewsStingrayThunderbirdsUFO

This week in Gerry Anderson news!

It’s Gerry Anderson Day Eve – have you got the bunting out...


Thunderbirds Thursday: Celebrating Trapped in the Sky

It’s not surprising that the obvious answer to where you should start...